I worked closely with Hilton to curate on-property itineraries for guests to experience the hotel and destination called “through the local lens.” Using these customized guides, travelers can explore the city’s top restaurants and bars, activities, cultural landmarks, and best kept secrets. The hotel’s Journey Ambassadors who act as on-the-ground “through the local lens” experts then help to facilitate my recommendations. The vision was to bring creatives, a brand and influencers together to tell a story about traveling. At the time, I noticed that the Hilton wasn't doing this kind of marketing. Why did I choose the Hilton Hotel? Because everyone in the world knows this brand and I wanted to attach myself to that level.
“Working with John was an incredible experience. He has a special talent for content creation and he is really easy to work with . Together with John, we were able to connect consumers to true local experiences all over the Caribbean and we told the story beautifully through videos and images. Some of the most engaging content we’ve ever seen. Will surely work with John again in the future” –
Javier Yuanis Manager, Destination Marketing | Hilton Corporation