From 2012 to 2018, I was the founder and CEO of SICKY Eyewear, a lifestyle brand that celebrated creatives from all walks of life.  We curated quality Japanese handmade acetate frames with Zeiss lenses.  As the founder, I worked closely in every aspect of the company: E-commerce, social media, marketing, content creation and events. This experience allowed me to fully understand a brand's ecosystem from the ground up.

Worked directly with manufacturers in Japan to design eyewear and continually set trends.

Skylar Grey is an American singer, songwriter, record producer and model. She was one of our celebrity ambassadors collaborating and designing a collection for SICKY.

Increased visibility through, celebrities such as JLO, Justin Bieber, Skylar Grey, Chris Brown, Cody Simpson, Paris Hilton and Gigi and Bella Hadid to name drop a few. 

Malibu based street artist Spencer β€œMar” Guilburt was one of our crew members. Together we designed a limited edition custom pair of shades by Spencer with his artwork infused in the acetate.

Above images shot by the Sicky Crew photographer Clint who I also managed. Clint specializes in photographing women in their natural so-cal settings wearing the shades.